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Channel: A blog about the art and the science of marketing research. » Kathy Justice
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How Original Are We?

“It’s like being a policeman. You analyze people the minute they are in front of you. It can be very subtle. Shoes say a lot.” – Ari Versluis, Dutch Photographer Ari Verslui and his creative partner...

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Worth “K”hecking Out

Yesterday, Advertising Age announced it’s Marketer A-list, including it’s Marketer of the Year-Coca-Cola (still going strong after all these years)-and other smart, innovative brands like L’Oreal,...

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Maximize Your Holidays With Microsoft?

I receive an iPad 2 as an early Christmas present this year. A lovely little gadget, my husband thought it would be an ideal present for a frequent traveler like myself. I would no longer need to...

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A Mad Men Inspired Creative Challenge

If you haven’t heard, AMC’s Mad Men will be returning in March. And with that triumphant and highly anticipated return will come many marketing opportunities for media outlets and consumer brands....

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What’s in a Name? Everything.

John Carter landed in theaters this past weekend with a quiet thud. In reality, it should have landed to a symphony of gold coins falling from the pockets of Mickey Mouse’s red shorts to the floor....

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What Women (and Men) Want Infographic

A new analysis of gender-specific social media chatter has revealed what occupies women and men’s daily thoughts. Can you guess? No, it’s not shopping and sex. But it is another guilty obsession of...

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Bring the Jeans to the People

Online shopping is not just my obsession, it’s my primary mode of shopping. In the spirit of true confession, I admit I’ve grown so accustomed to purchasing the majority of my housewares and clothes...

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From Love to Bingo

If you’ve ever designed a PowerPoint presentation or business development tools of any sort you have encountered image powerhouse, Getty Images. And if you are familiar with Getty Images’ Web site, you...

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Call Me “Meme”by

It’s out there waiting for you whether you like it or not. Maybe you’ll be settling into a chair by the pool when your ears pick up its sequence of cascading disco strings. Or maybe you’ll be headed to...

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“Weird Wins” with Nike

Lately there has been a movement toward embracing quirky personalities and offbeat cultural trends. Do you have a beard and like to beat box Haikus? Or do you wear geek-chic glasses and say catch...

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Wishing You A FOMO-Free Thanksgiving

Anyone with a Facebook or Twitter feed has most likely experienced FOMO (an acronym meaning “Fear Of Missing Out”) at least once in their life. For most, it’s a weekly or even daily occurrence. I first...

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Mobile Heartbeat

We often hear about technology’s double-edged sword: it’s intended to bring us closer together but more often than not, it distracts and disrupts us from making real human connections. As we continue...

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